Platforms like Wix, Squarespace, and Shopify dominate the market, collectively powering millions of websites globally.
In this article, I will help you explore key website builder market statistics, regional trends, and major players, helping businesses and individuals understand the market dynamics.
Whether you’re comparing Wix vs WordPress or analyzing eCommerce builders, this comprehensive guide provides valuable insights for making informed decisions.
Top Picks: Popular Website Builder Statistics 2024
- The global website builder market size valuation of USD 3,951.5 million is seen in 2024, and its projected growth is to go up to USD 22,985.2 million by 2031 at a CAGR of 28.60% (Source- Cognitive Market Research)
- Simple website builders power a total of 21,312,379 websites worldwide as of November 2024.
- Wix holds 40% of the Website Market Share, Squarespace commands 25%, and GoDaddy is 12%.
- The United States leads with over 9.28 million websites using builders, followed by the UK and Germany.
- Over 22,769 websites using simple website builders rank in the Top 1 million, with 4,096 in the Top 100 million and 579 in the Top 10 million, based on global traffic. (Source- Built With)
- The global website builder market was valued at $2 billion in 2022 and is expected to reach $3.8 billion by 2030, growing at a CAGR of 8.2% from 2022 to 2030. (Source- Research & Markets)
- Shopify leads the eCommerce technology space with a 28% market share, followed by Wix Stores (20%), WooCommerce Checkout (17%), and Squarespace Add to Cart (12%), together controlling 77% of the market. (Source- Built with)
- Fashion merchants are the largest users of Shopify, with over 520,000 apparel stores, followed by Home and Garden, with 229,000 stores. (Source- Statista)
Understanding The CMS And Website Builder Market
- WordPress is the clear leader, holding over 60% of the CMS market.
- From holding 54.8% of the platform market share in January 2013, it grew to 62.1% by December 2023.
- Shopify, a platform designed for eCommerce websites, has experienced rapid growth. Starting with just 0.3% in January 2014, it has reached 6.7% by December 2023.
Now let us compare these CMS numbers to the website builder market as many people wonder wix vs WordPress market share:
- Wix started at under 0.1% in 2013, but it has grown to 4.6% in 2023.
- Squarespace website market share has grown from 0.1% in 2013 to 3.2% in 2023, maintaining steady progress over the years. (Source- W3Techs)
- The global website builder market was valued at $2 billion in 2022 and is expected to grow to $3.8 billion by 2030, with a compound annual growth rate (CAGR) of 8.2% from 2022 to 2030.
- In the U.S., the website builder market was estimated at $594.1 million in 2022.
- China’s market is projected to reach $588.1 million by 2030, growing at a CAGR of 9.6%.
- Germany’s website builder market is expected to grow 8.1% annually, while Japan and Canada are forecasted to grow at 6.6% and 6.8%, respectively
- The PC segment of the website builder market size is expected to grow at a 7% CAGR, reaching $1.9 billion by 2030
- Meanwhile, the mobile segment is expected to grow at 9.5% annually due to the post-pandemic recovery. (Source- Research & Markets)
- Website builders dominate small and medium-sized sites but account for only 579 sites in the top 10,000 globally. High-traffic sites often prefer custom-built or CMS-based solutions. (Source- Built With)
- Wix, Shopify, and Squarespace outperformed WordPress in Core Web Vitals (CWV) from 2020 to 2024, showing a consistent upward market trend.
- In the Wix vs WordPress market share race, WordPress lags with 47.14% Core Web Vitals (CWV) Performance.
Here is the Core Web Vitals (CWV) Performance as per the latest data collected in November 2024.
- Wix achieved 61.82% of its websites, meeting good CWV standards.
- Shopify has 76.21% of its websites meeting good CWV standards.
- Squarespace achieved 63.47% of its websites, meeting good CWV standards.
(Source– Looker Studio)
Top Players In The Website Builder Market 2024
What is the Wix app market?
- Wix’s market share holds a commanding 40% of the website builder market, powering 8.5 million websites globally.
- Wix-powered sites make up 10.65% of the top 1 million websites, underlining its popularity across the globe.
- Squarespace market share holds 25% of the market, powering over 5.3 million websites. It ranks second in market share, with 6.65% of the top 1 million sites built on its platform.
- GoDaddy Website Builder accounts for 12% of the market, with 2.6 million websites using the platform.
- Weebly, which holds a 3% website market share, powers nearly 728,000 websites globally, focusing on small businesses and personal websites.
- Tilda, Jimdo, and Hostinger Website Builder make up the remaining 20% of the website builder market portion of this share.
- Tilda has 533,000 websites (0.67% of the top 1 million)
- While Jimdo powers 292,000 websites (0.37%).
Other platforms in this category include 1and1 Ionos, Canva, and One.com, contributing to a fragmented yet growing segment of the market.
Here is a quick look at these top 10 simple website builder’s usage distribution on the entire internet:
| Rank | Simple Website Builders | Websites Built |
|---|---|---|
| 1 | Wix | 8,511,898 |
| 2 | Squarespace | 5,318,991 |
| 3 | GoDaddy Website Builder | 2,593,933 |
| 4 | Weebly | 728,567 |
| 5 | Tilda | 532,951 |
| 6 | Jimdo | 292,408 |
| 7 | Hostinger Website Builder | 280,504 |
| 8 | 1and1 Ionos Website Builder | 253,441 |
| 9 | CM4All Website Creator | 246,763 |
| 10 | Canva Websites | 205,982 |
(Source– Built With)
Website Builder Market Share Insights
Keywords: how many website builders are there, list of free website builders, best website builder software.
- The United States maintains its market leadership with a substantial $639.9 million market share
- China shows remarkable potential with a projected 9.5% CAGR, indicating a rapid expansion in the Asian market that could reshape global market dynamics in the coming years. (Source- Market Research)
- The regional market distribution reveals North America’s dominance with 40% of the global website builder market, followed by Europe at 30% and the Asia Pacific at 23%
- Latin America accounts for 5% of the market, while the Middle East and Africa represent 2%, highlighting significant growth opportunities in emerging markets. (Source- Cognitive Market Research)
- The United States is the largest market for website builders, accounting for 9.28 million websites (43.6% of the global share).
- The UK and Germany follow with 1.01 million and 966,000 websites, respectively.
- Emerging markets like India (148,000 websites) and Brazil (314,000 websites) are experiencing rapid growth, as digital adoption accelerates in these regions.
Here is a table of the top 10 countries with the most websites built using website builders:
| Rank | Country | Websites Detected |
|---|---|---|
| 1 | United States | 9,284,284 |
| 2 | United Kingdom | 1,005,425 |
| 3 | Germany | 966,617 |
| 4 | Russia | 453,594 |
| 5 | Canada | 449,923 |
| 6 | Australia | 448,654 |
| 7 | Brazil | 313,959 |
| 8 | France | 285,368 |
| 9 | Italy | 245,194 |
| 10 | Netherlands | 233,795 |
(Source– Built With)
Website Builder Market Share Trends
- The mobile website builder segment is emerging as the fastest-growing category, achieving a 9.4% CAGR, outpacing traditional PC-based solutions.
- This trend reflects the increasing importance of mobile-first development approaches. (Market Research)
- The page builder market specifically shows remarkable growth potential, expected to expand from $490 million in 2022 to $1.9 billion by 2032, indicating strong demand for specialized website-building tools. (Future Market Insights)
- Shopify’s dominance in e-commerce extends beyond general usage statistics, with the platform powering 56% of the top 1 million websites in the e-commerce segment. (Source- Built With)
- Meanwhile, Squarespace has achieved over 4.6 million unique subscriptions as of December 31, 2023, with a notable 30% of its client base originating from outside the United States, highlighting its international market penetration. (United States Securities And Exchange Commission, Built With)
- Shopify leads the global eCommerce market with over 5.16 million websites, capturing 19.21% of the market share.
- Wix Stores follows closely with 3.76 million websites (13.96%), while WooCommerce Checkout has 3.11 million websites (11.58%).
Here’s a table showcasing the top 10 eCommerce website builder charts based on their usage and market share:
| Rank | Website Builder | Number of Websites | Percentage of eCommerce Usage |
|---|---|---|---|
| 1 | Shopify | 5,166,178 | 19.21% |
| 2 | Wix Stores | 3,756,233 | 13.96% |
| 3 | WooCommerce | 3,114,833 | 11.58% |
| 4 | Squarespace | 2,250,658 | 8.37% |
| 5 | Ecwid | 883,807 | 3.29% |
| 6 | OpenCart | 236,358 | 0.88% |
| 7 | PrestaShop | 213,294 | 0.79% |
| 8 | Yampi | 134,062 | 0.50% |
| 9 | Cafe24 | 116,202 | 0.43% |
| 10 | Magento | 112,890 | 0.42% |
(Source– Built with)
Website Builder Market Share Comparisons
- Keywords: Wix vs WordPress market share, most popular website platforms, most common website platforms, most used website builder.
- Wix demonstrated substantial market share growth from 4.1% to 4.6% in just one year, while WordPress expanded from 43.1% to 43.7% during the same period, showing that performance improvements are driving platform adoption. (Source- w3Techs)
- The United States leads in eCommerce adoption, hosting over 13.4 million websites, making up a significant proportion of global eCommerce sites. (Source- Built With)
- Other countries with notable eCommerce presence include India (538,597 sites), the United Kingdom (1.21 million), and Germany (767,429).
Here’s a country-wise eCommerce website builder statistics table showcasing the top 10 eCommerce website builders based on market usage and popularity in different countries along with the most used website builders:
| Country | Total eCommerce Websites | Most Used Website Builder | Market Share (%) |
|---|---|---|---|
| USA | 13,410,162 | Shopify | 29.3% |
| United Kingdom | 1,206,834 | WooCommerce | 16.5% |
| Japan | 230,326 | Ecwid | 7.7% |
| Italy | 434,663 | WooCommerce | 18.6% |
| Canada | 484,966 | Shopify | 33.6% |
| India | 538,597 | Shopify | 31.5% |
| France | 597,458 | Shopify | 23.4% |
| Australia | 655,911 | Shopify | 25.3% |
| Germany | 767,429 | WooCommerce | 27.3% |
| Brazil | 792,132 | WooCommerce | 29.7% |
(Source– Built with)
Website Builder Usage Distribution in the United States
- The US Web Design Services industry was valued at $42.5 billion in 2023 and grew by 3.2% that year, with an average annual growth rate of 2.5% over the past five years. (Source- IBIS)
- Squarespace leads the U.S. market with 44% of websites using simple website builders, totaling 4,120,148 websites (18.48% of all detected sites).
Here is a quick look at the top 5 Website Builder Usage Distribution in the United States:
| Rank | Website Builder | Number of Websites | Market Share (%) |
|---|---|---|---|
| 1 | Squarespace | 4,120,148 | 44% |
| 2 | GoDaddy Website Builder | 2,062,067 | 22% |
| 3 | Wix | 1,116,495 | 12% |
| 4 | Weebly | 571,481 | 6% |
| 5 | Other | N/A | 15% |
(Source– Built With)
Website Builder Usage Distribution in Various Countries
- Wix leads the UK market with 49%, followed by Squarespace (24%), GoDaddy (10%), and other smaller builders (17%).
Here is a breakdown of the most used website builders in the UK, reflecting their respective usage percentages:
| Rank | Website Builder | Number of Websites | Market Share (%) |
|---|---|---|---|
| 1 | Wix | 490,697 | 49% |
| 2 | Squarespace | 239,308 | 24% |
| 3 | GoDaddy Website Builder | 100,712 | 10% |
| 4 | Weebly | 29,805 | 0.89% |
| 5 | 1and1 Ionos Website Builder | 27,931 | 0.84% |
(Source– Built With)
- Wix dominates the German market with 21%, followed by CM4All (16%), Jimdo (13%), 1and1 Ionos/Strato (11%), and Squarespace (5%).
Here is a detailed breakdown of the top website builders in Germany and their respective market share:
| Rank | Website Builder | Number of Websites | Market Share (%) |
|---|---|---|---|
| 1 | Wix | 198,183 | 21% |
| 2 | CM4All Website Creator | 155,531 | 16% |
| 3 | Jimdo | 124,598 | 13% |
| 4 | 1and1 Ionos Website Builder | 108,568 | 11% |
| 5 | Strato Sitebuilder | 101,818 | 11% |
(Source– Built With)
- In Russia, Tilda dominates the simple website builder market, with a significant share of 80%, far outpacing other competitors.
Here is a detailed breakdown of the top simple website builders in Russia and their market share:
| Rank | Website Builder | Number of Websites | Market Share (%) |
|---|---|---|---|
| 1 | Tilda | 361,751 | 80% |
| 2 | Flexbe | 33,579 | 7% |
| 3 | Wix | 26,892 | 6% |
| 4 | LP Platform | 9,513 | 0.44% |
| 5 | Artisteer | 5,998 | 0.28% |
(Source– Built With)
- In Canada, Wix leads the simple website builder market with a commanding market share websites of 41%.
Here is a detailed breakdown of the top simple website builders in Canada and their market share:
| Rank | Website Builder | Number of Websites | Market Share Websites(%) |
|---|---|---|---|
| 1 | Wix | 186,407 | 32.4% |
| 2 | Squarespace | 130,988 | 22.77% |
| 3 | GoDaddy Website Builder | 64,730 | 4.22% |
| 4 | Weebly | 26,595 | 4.62% |
| 5 | Yellow Pages Canada | 6,215 | 0.41% |
(Source– Built With)
The website builder market size is rapidly expanding, with a valuation of $3,951.5 million in 2024 and projected growth to $22,985.2 million by 2031, at a CAGR of 28.60%.
Platforms like Wix, Squarespace, and Shopify dominate the market, collectively powering millions of websites globally.
In this article, I will help you explore key website builder market statistics, regional trends, and major players, helping businesses and individuals understand the market dynamics.
Whether you’re comparing Wix vs WordPress or analyzing eCommerce builders, this comprehensive guide provides valuable insights for making informed decisions.
Top Picks: Popular Website Builder Statistics 2024
- The global website builder market size valuation of USD 3,951.5 million is seen in 2024, and its projected growth is to go up to USD 22,985.2 million by 2031 at a CAGR of 28.60% (Source- Cognitive Market Research)
- Simple website builders power a total of 21,312,379 websites worldwide as of November 2024.
- Wix holds 40% of the Website Market Share, Squarespace commands 25%, and GoDaddy is 12%.
- The United States leads with over 9.28 million websites using builders, followed by the UK and Germany.
- Over 22,769 websites using simple website builders rank in the Top 1 million, with 4,096 in the Top 100 million and 579 in the Top 10 million, based on global traffic. (Source- Built With)
- The global website builder market was valued at $2 billion in 2022 and is expected to reach $3.8 billion by 2030, growing at a CAGR of 8.2% from 2022 to 2030. (Source- Research & Markets)
- Shopify leads the eCommerce technology space with a 28% market share, followed by Wix Stores (20%), WooCommerce Checkout (17%), and Squarespace Add to Cart (12%), together controlling 77% of the market. (Source- Built with)
- Fashion merchants are the largest users of Shopify, with over 520,000 apparel stores, followed by Home and Garden, with 229,000 stores. (Source- Statista)
Understanding The CMS And Website Builder Market
- WordPress is the clear leader, holding over 60% of the CMS market.
- From holding 54.8% of the platform market share in January 2013, it grew to 62.1% by December 2023.
- Shopify, a platform designed for eCommerce websites, has experienced rapid growth. Starting with just 0.3% in January 2014, it has reached 6.7% by December 2023.
Now let us compare these CMS numbers to the website builder market as many people wonder wix vs WordPress market share:
- Wix started at under 0.1% in 2013, but it has grown to 4.6% in 2023.
- Squarespace website market share has grown from 0.1% in 2013 to 3.2% in 2023, maintaining steady progress over the years. (Source- W3Techs)
- The global website builder market was valued at $2 billion in 2022 and is expected to grow to $3.8 billion by 2030, with a compound annual growth rate (CAGR) of 8.2% from 2022 to 2030.
- In the U.S., the website builder market was estimated at $594.1 million in 2022.
- China’s market is projected to reach $588.1 million by 2030, growing at a CAGR of 9.6%.
- Germany’s website builder market is expected to grow 8.1% annually, while Japan and Canada are forecasted to grow at 6.6% and 6.8%, respectively
- The PC segment of the website builder market size is expected to grow at a 7% CAGR, reaching $1.9 billion by 2030
- Meanwhile, the mobile segment is expected to grow at 9.5% annually due to the post-pandemic recovery. (Source- Research & Markets)
- Website builders dominate small and medium-sized sites but account for only 579 sites in the top 10,000 globally. High-traffic sites often prefer custom-built or CMS-based solutions. (Source- Built With)
- Wix, Shopify, and Squarespace outperformed WordPress in Core Web Vitals (CWV) from 2020 to 2024, showing a consistent upward market trend.
- In the Wix vs WordPress market share race, WordPress lags with 47.14% Core Web Vitals (CWV) Performance.
Here is the Core Web Vitals (CWV) Performance as per the latest data collected in November 2024.
- Wix achieved 61.82% of its websites, meeting good CWV standards.
- Shopify has 76.21% of its websites meeting good CWV standards.
- Squarespace achieved 63.47% of its websites, meeting good CWV standards.
(Source– Looker Studio)
Top Players In The Website Builder Market 2024
What is the Wix app market?
- Wix’s market share holds a commanding 40% of the website builder market, powering 8.5 million websites globally.
- Wix-powered sites make up 10.65% of the top 1 million websites, underlining its popularity across the globe.
- Squarespace market share holds 25% of the market, powering over 5.3 million websites. It ranks second in market share, with 6.65% of the top 1 million sites built on its platform.
- GoDaddy Website Builder accounts for 12% of the market, with 2.6 million websites using the platform.
- Weebly, which holds a 3% website market share, powers nearly 728,000 websites globally, focusing on small businesses and personal websites.
- Tilda, Jimdo, and Hostinger Website Builder make up the remaining 20% of the website builder market portion of this share.
- Tilda has 533,000 websites (0.67% of the top 1 million)
- While Jimdo powers 292,000 websites (0.37%).
Other platforms in this category include 1and1 Ionos, Canva, and One.com, contributing to a fragmented yet growing segment of the market.
Here is a quick look at these top 10 simple website builder’s usage distribution on the entire internet:
| Rank | Simple Website Builders | Websites Built |
|---|---|---|
| 1 | Wix | 8,511,898 |
| 2 | Squarespace | 5,318,991 |
| 3 | GoDaddy Website Builder | 2,593,933 |
| 4 | Weebly | 728,567 |
| 5 | Tilda | 532,951 |
| 6 | Jimdo | 292,408 |
| 7 | Hostinger Website Builder | 280,504 |
| 8 | 1and1 Ionos Website Builder | 253,441 |
| 9 | CM4All Website Creator | 246,763 |
| 10 | Canva Websites | 205,982 |
(Source– Built With)
Website Builder Market Share Insights
Keywords: how many website builders are there, list of free website builders, best website builder software.
- The United States maintains its market leadership with a substantial $639.9 million market share
- China shows remarkable potential with a projected 9.5% CAGR, indicating a rapid expansion in the Asian market that could reshape global market dynamics in the coming years. (Source- Market Research)
- The regional market distribution reveals North America’s dominance with 40% of the global website builder market, followed by Europe at 30% and the Asia Pacific at 23%
- Latin America accounts for 5% of the market, while the Middle East and Africa represent 2%, highlighting significant growth opportunities in emerging markets. (Source- Cognitive Market Research)
- The United States is the largest market for website builders, accounting for 9.28 million websites (43.6% of the global share).
- The UK and Germany follow with 1.01 million and 966,000 websites, respectively.
- Emerging markets like India (148,000 websites) and Brazil (314,000 websites) are experiencing rapid growth, as digital adoption accelerates in these regions.
Here is a table of the top 10 countries with the most websites built using website builders:
| Rank | Country | Websites Detected |
|---|---|---|
| 1 | United States | 9,284,284 |
| 2 | United Kingdom | 1,005,425 |
| 3 | Germany | 966,617 |
| 4 | Russia | 453,594 |
| 5 | Canada | 449,923 |
| 6 | Australia | 448,654 |
| 7 | Brazil | 313,959 |
| 8 | France | 285,368 |
| 9 | Italy | 245,194 |
| 10 | Netherlands | 233,795 |
(Source– Built With)
Website Builder Market Share Trends
- The mobile website builder segment is emerging as the fastest-growing category, achieving a 9.4% CAGR, outpacing traditional PC-based solutions.
- This trend reflects the increasing importance of mobile-first development approaches. (Market Research)
- The page builder market specifically shows remarkable growth potential, expected to expand from $490 million in 2022 to $1.9 billion by 2032, indicating strong demand for specialized website-building tools. (Future Market Insights)
- Shopify’s dominance in e-commerce extends beyond general usage statistics, with the platform powering 56% of the top 1 million websites in the e-commerce segment. (Source- Built With)
- Meanwhile, Squarespace has achieved over 4.6 million unique subscriptions as of December 31, 2023, with a notable 30% of its client base originating from outside the United States, highlighting its international market penetration. (United States Securities And Exchange Commission, Built With)
- Shopify leads the global eCommerce market with over 5.16 million websites, capturing 19.21% of the market share.
- Wix Stores follows closely with 3.76 million websites (13.96%), while WooCommerce Checkout has 3.11 million websites (11.58%).
Here’s a table showcasing the top 10 eCommerce website builder charts based on their usage and market share:
| Rank | Website Builder | Number of Websites | Percentage of eCommerce Usage |
|---|---|---|---|
| 1 | Shopify | 5,166,178 | 19.21% |
| 2 | Wix Stores | 3,756,233 | 13.96% |
| 3 | WooCommerce | 3,114,833 | 11.58% |
| 4 | Squarespace | 2,250,658 | 8.37% |
| 5 | Ecwid | 883,807 | 3.29% |
| 6 | OpenCart | 236,358 | 0.88% |
| 7 | PrestaShop | 213,294 | 0.79% |
| 8 | Yampi | 134,062 | 0.50% |
| 9 | Cafe24 | 116,202 | 0.43% |
| 10 | Magento | 112,890 | 0.42% |
(Source– Built with)
Website Builder Market Share Comparisons
- Keywords: Wix vs WordPress market share, most popular website platforms, most common website platforms, most used website builder.
- Wix demonstrated substantial market share growth from 4.1% to 4.6% in just one year, while WordPress expanded from 43.1% to 43.7% during the same period, showing that performance improvements are driving platform adoption. (Source- w3Techs)
- The United States leads in eCommerce adoption, hosting over 13.4 million websites, making up a significant proportion of global eCommerce sites. (Source- Built With)
- Other countries with notable eCommerce presence include India (538,597 sites), the United Kingdom (1.21 million), and Germany (767,429).
Here’s a country-wise eCommerce website builder statistics table showcasing the top 10 eCommerce website builders based on market usage and popularity in different countries along with the most used website builders:
| Country | Total eCommerce Websites | Most Used Website Builder | Market Share (%) |
|---|---|---|---|
| USA | 13,410,162 | Shopify | 29.3% |
| United Kingdom | 1,206,834 | WooCommerce | 16.5% |
| Japan | 230,326 | Ecwid | 7.7% |
| Italy | 434,663 | WooCommerce | 18.6% |
| Canada | 484,966 | Shopify | 33.6% |
| India | 538,597 | Shopify | 31.5% |
| France | 597,458 | Shopify | 23.4% |
| Australia | 655,911 | Shopify | 25.3% |
| Germany | 767,429 | WooCommerce | 27.3% |
| Brazil | 792,132 | WooCommerce | 29.7% |
(Source– Built with)
Website Builder Usage Distribution in the United States
- The US Web Design Services industry was valued at $42.5 billion in 2023 and grew by 3.2% that year, with an average annual growth rate of 2.5% over the past five years. (Source- IBIS)
- Squarespace leads the U.S. market with 44% of websites using simple website builders, totaling 4,120,148 websites (18.48% of all detected sites).
Here is a quick look at the top 5 Website Builder Usage Distribution in the United States:
| Rank | Website Builder | Number of Websites | Market Share (%) |
|---|---|---|---|
| 1 | Squarespace | 4,120,148 | 44% |
| 2 | GoDaddy Website Builder | 2,062,067 | 22% |
| 3 | Wix | 1,116,495 | 12% |
| 4 | Weebly | 571,481 | 6% |
| 5 | Other | N/A | 15% |
(Source– Built With)
Website Builder Usage Distribution in Various Countries
- Wix leads the UK market with 49%, followed by Squarespace (24%), GoDaddy (10%), and other smaller builders (17%).
Here is a breakdown of the most used website builders in the UK, reflecting their respective usage percentages:
| Rank | Website Builder | Number of Websites | Market Share (%) |
|---|---|---|---|
| 1 | Wix | 490,697 | 49% |
| 2 | Squarespace | 239,308 | 24% |
| 3 | GoDaddy Website Builder | 100,712 | 10% |
| 4 | Weebly | 29,805 | 0.89% |
| 5 | 1and1 Ionos Website Builder | 27,931 | 0.84% |
(Source– Built With)
- Wix dominates the German market with 21%, followed by CM4All (16%), Jimdo (13%), 1and1 Ionos/Strato (11%), and Squarespace (5%).
Here is a detailed breakdown of the top website builders in Germany and their respective market share:
| Rank | Website Builder | Number of Websites | Market Share (%) |
|---|---|---|---|
| 1 | Wix | 198,183 | 21% |
| 2 | CM4All Website Creator | 155,531 | 16% |
| 3 | Jimdo | 124,598 | 13% |
| 4 | 1and1 Ionos Website Builder | 108,568 | 11% |
| 5 | Strato Sitebuilder | 101,818 | 11% |
(Source– Built With)
- In Russia, Tilda dominates the simple website builder market, with a significant share of 80%, far outpacing other competitors.
Here is a detailed breakdown of the top simple website builders in Russia and their market share:
| Rank | Website Builder | Number of Websites | Market Share (%) |
|---|---|---|---|
| 1 | Tilda | 361,751 | 80% |
| 2 | Flexbe | 33,579 | 7% |
| 3 | Wix | 26,892 | 6% |
| 4 | LP Platform | 9,513 | 0.44% |
| 5 | Artisteer | 5,998 | 0.28% |
(Source– Built With)
- In Canada, Wix leads the simple website builder market with a commanding market share websites of 41%.
Here is a detailed breakdown of the top simple website builders in Canada and their market share:
| Rank | Website Builder | Number of Websites | Market Share Websites(%) |
|---|---|---|---|
| 1 | Wix | 186,407 | 32.4% |
| 2 | Squarespace | 130,988 | 22.77% |
| 3 | GoDaddy Website Builder | 64,730 | 4.22% |
| 4 | Weebly | 26,595 | 4.62% |
| 5 | Yellow Pages Canada | 6,215 | 0.41% |
(Source– Built With)
The website builder market size is rapidly expanding, with a valuation of $3,951.5 million in 2024 and projected growth to $22,985.2 million by 2031, at a CAGR of 28.60%.
Platforms like Wix, Squarespace, and Shopify dominate the market, collectively powering millions of websites globally.
In this article, I will help you explore key website builder market statistics, regional trends, and major players, helping businesses and individuals understand the market dynamics.
Whether you’re comparing Wix vs WordPress or analyzing eCommerce builders, this comprehensive guide provides valuable insights for making informed decisions.
Top Picks: Popular Website Builder Statistics 2024
- The global website builder market size valuation of USD 3,951.5 million is seen in 2024, and its projected growth is to go up to USD 22,985.2 million by 2031 at a CAGR of 28.60% (Source- Cognitive Market Research)
- Simple website builders power a total of 21,312,379 websites worldwide as of November 2024.
- Wix holds 40% of the Website Market Share, Squarespace commands 25%, and GoDaddy is 12%.
- The United States leads with over 9.28 million websites using builders, followed by the UK and Germany.
- Over 22,769 websites using simple website builders rank in the Top 1 million, with 4,096 in the Top 100 million and 579 in the Top 10 million, based on global traffic. (Source- Built With)
- The global website builder market was valued at $2 billion in 2022 and is expected to reach $3.8 billion by 2030, growing at a CAGR of 8.2% from 2022 to 2030. (Source- Research & Markets)
- Shopify leads the eCommerce technology space with a 28% market share, followed by Wix Stores (20%), WooCommerce Checkout (17%), and Squarespace Add to Cart (12%), together controlling 77% of the market. (Source- Built with)
- Fashion merchants are the largest users of Shopify, with over 520,000 apparel stores, followed by Home and Garden, with 229,000 stores. (Source- Statista)
Understanding The CMS And Website Builder Market
- WordPress is the clear leader, holding over 60% of the CMS market.
- From holding 54.8% of the platform market share in January 2013, it grew to 62.1% by December 2023.
- Shopify, a platform designed for eCommerce websites, has experienced rapid growth. Starting with just 0.3% in January 2014, it has reached 6.7% by December 2023.
Now let us compare these CMS numbers to the website builder market as many people wonder wix vs WordPress market share:
- Wix started at under 0.1% in 2013, but it has grown to 4.6% in 2023.
- Squarespace website market share has grown from 0.1% in 2013 to 3.2% in 2023, maintaining steady progress over the years. (Source- W3Techs)
- The global website builder market was valued at $2 billion in 2022 and is expected to grow to $3.8 billion by 2030, with a compound annual growth rate (CAGR) of 8.2% from 2022 to 2030.
- In the U.S., the website builder market was estimated at $594.1 million in 2022.
- China’s market is projected to reach $588.1 million by 2030, growing at a CAGR of 9.6%.
- Germany’s website builder market is expected to grow 8.1% annually, while Japan and Canada are forecasted to grow at 6.6% and 6.8%, respectively
- The PC segment of the website builder market size is expected to grow at a 7% CAGR, reaching $1.9 billion by 2030
- Meanwhile, the mobile segment is expected to grow at 9.5% annually due to the post-pandemic recovery. (Source- Research & Markets)
- Website builders dominate small and medium-sized sites but account for only 579 sites in the top 10,000 globally. High-traffic sites often prefer custom-built or CMS-based solutions. (Source- Built With)
- Wix, Shopify, and Squarespace outperformed WordPress in Core Web Vitals (CWV) from 2020 to 2024, showing a consistent upward market trend.
- In the Wix vs WordPress market share race, WordPress lags with 47.14% Core Web Vitals (CWV) Performance.
Here is the Core Web Vitals (CWV) Performance as per the latest data collected in November 2024.
- Wix achieved 61.82% of its websites, meeting good CWV standards.
- Shopify has 76.21% of its websites meeting good CWV standards.
- Squarespace achieved 63.47% of its websites, meeting good CWV standards.
(Source– Looker Studio)
Top Players In The Website Builder Market 2024
What is the Wix app market?
- Wix’s market share holds a commanding 40% of the website builder market, powering 8.5 million websites globally.
- Wix-powered sites make up 10.65% of the top 1 million websites, underlining its popularity across the globe.
- Squarespace market share holds 25% of the market, powering over 5.3 million websites. It ranks second in market share, with 6.65% of the top 1 million sites built on its platform.
- GoDaddy Website Builder accounts for 12% of the market, with 2.6 million websites using the platform.
- Weebly, which holds a 3% website market share, powers nearly 728,000 websites globally, focusing on small businesses and personal websites.
- Tilda, Jimdo, and Hostinger Website Builder make up the remaining 20% of the website builder market portion of this share.
- Tilda has 533,000 websites (0.67% of the top 1 million)
- While Jimdo powers 292,000 websites (0.37%).
Other platforms in this category include 1and1 Ionos, Canva, and One.com, contributing to a fragmented yet growing segment of the market.
Here is a quick look at these top 10 simple website builder’s usage distribution on the entire internet:
| Rank | Simple Website Builders | Websites Built |
|---|---|---|
| 1 | Wix | 8,511,898 |
| 2 | Squarespace | 5,318,991 |
| 3 | GoDaddy Website Builder | 2,593,933 |
| 4 | Weebly | 728,567 |
| 5 | Tilda | 532,951 |
| 6 | Jimdo | 292,408 |
| 7 | Hostinger Website Builder | 280,504 |
| 8 | 1and1 Ionos Website Builder | 253,441 |
| 9 | CM4All Website Creator | 246,763 |
| 10 | Canva Websites | 205,982 |
(Source– Built With)
Website Builder Market Share Insights
Keywords: how many website builders are there, list of free website builders, best website builder software.
- The United States maintains its market leadership with a substantial $639.9 million market share
- China shows remarkable potential with a projected 9.5% CAGR, indicating a rapid expansion in the Asian market that could reshape global market dynamics in the coming years. (Source- Market Research)
- The regional market distribution reveals North America’s dominance with 40% of the global website builder market, followed by Europe at 30% and the Asia Pacific at 23%
- Latin America accounts for 5% of the market, while the Middle East and Africa represent 2%, highlighting significant growth opportunities in emerging markets. (Source- Cognitive Market Research)
- The United States is the largest market for website builders, accounting for 9.28 million websites (43.6% of the global share).
- The UK and Germany follow with 1.01 million and 966,000 websites, respectively.
- Emerging markets like India (148,000 websites) and Brazil (314,000 websites) are experiencing rapid growth, as digital adoption accelerates in these regions.
Here is a table of the top 10 countries with the most websites built using website builders:
| Rank | Country | Websites Detected |
|---|---|---|
| 1 | United States | 9,284,284 |
| 2 | United Kingdom | 1,005,425 |
| 3 | Germany | 966,617 |
| 4 | Russia | 453,594 |
| 5 | Canada | 449,923 |
| 6 | Australia | 448,654 |
| 7 | Brazil | 313,959 |
| 8 | France | 285,368 |
| 9 | Italy | 245,194 |
| 10 | Netherlands | 233,795 |
(Source– Built With)
Website Builder Market Share Trends
- The mobile website builder segment is emerging as the fastest-growing category, achieving a 9.4% CAGR, outpacing traditional PC-based solutions.
- This trend reflects the increasing importance of mobile-first development approaches. (Market Research)
- The page builder market specifically shows remarkable growth potential, expected to expand from $490 million in 2022 to $1.9 billion by 2032, indicating strong demand for specialized website-building tools. (Future Market Insights)
- Shopify’s dominance in e-commerce extends beyond general usage statistics, with the platform powering 56% of the top 1 million websites in the e-commerce segment. (Source- Built With)
- Meanwhile, Squarespace has achieved over 4.6 million unique subscriptions as of December 31, 2023, with a notable 30% of its client base originating from outside the United States, highlighting its international market penetration. (United States Securities And Exchange Commission, Built With)
- Shopify leads the global eCommerce market with over 5.16 million websites, capturing 19.21% of the market share.
- Wix Stores follows closely with 3.76 million websites (13.96%), while WooCommerce Checkout has 3.11 million websites (11.58%).
Here’s a table showcasing the top 10 eCommerce website builder charts based on their usage and market share:
| Rank | Website Builder | Number of Websites | Percentage of eCommerce Usage |
|---|---|---|---|
| 1 | Shopify | 5,166,178 | 19.21% |
| 2 | Wix Stores | 3,756,233 | 13.96% |
| 3 | WooCommerce | 3,114,833 | 11.58% |
| 4 | Squarespace | 2,250,658 | 8.37% |
| 5 | Ecwid | 883,807 | 3.29% |
| 6 | OpenCart | 236,358 | 0.88% |
| 7 | PrestaShop | 213,294 | 0.79% |
| 8 | Yampi | 134,062 | 0.50% |
| 9 | Cafe24 | 116,202 | 0.43% |
| 10 | Magento | 112,890 | 0.42% |
(Source– Built with)
Website Builder Market Share Comparisons
- Keywords: Wix vs WordPress market share, most popular website platforms, most common website platforms, most used website builder.
- Wix demonstrated substantial market share growth from 4.1% to 4.6% in just one year, while WordPress expanded from 43.1% to 43.7% during the same period, showing that performance improvements are driving platform adoption. (Source- w3Techs)
- The United States leads in eCommerce adoption, hosting over 13.4 million websites, making up a significant proportion of global eCommerce sites. (Source- Built With)
- Other countries with notable eCommerce presence include India (538,597 sites), the United Kingdom (1.21 million), and Germany (767,429).
Here’s a country-wise eCommerce website builder statistics table showcasing the top 10 eCommerce website builders based on market usage and popularity in different countries along with the most used website builders:
| Country | Total eCommerce Websites | Most Used Website Builder | Market Share (%) |
|---|---|---|---|
| USA | 13,410,162 | Shopify | 29.3% |
| United Kingdom | 1,206,834 | WooCommerce | 16.5% |
| Japan | 230,326 | Ecwid | 7.7% |
| Italy | 434,663 | WooCommerce | 18.6% |
| Canada | 484,966 | Shopify | 33.6% |
| India | 538,597 | Shopify | 31.5% |
| France | 597,458 | Shopify | 23.4% |
| Australia | 655,911 | Shopify | 25.3% |
| Germany | 767,429 | WooCommerce | 27.3% |
| Brazil | 792,132 | WooCommerce | 29.7% |
(Source– Built with)
Website Builder Usage Distribution in the United States
- The US Web Design Services industry was valued at $42.5 billion in 2023 and grew by 3.2% that year, with an average annual growth rate of 2.5% over the past five years. (Source- IBIS)
- Squarespace leads the U.S. market with 44% of websites using simple website builders, totaling 4,120,148 websites (18.48% of all detected sites).
Here is a quick look at the top 5 Website Builder Usage Distribution in the United States:
| Rank | Website Builder | Number of Websites | Market Share (%) |
|---|---|---|---|
| 1 | Squarespace | 4,120,148 | 44% |
| 2 | GoDaddy Website Builder | 2,062,067 | 22% |
| 3 | Wix | 1,116,495 | 12% |
| 4 | Weebly | 571,481 | 6% |
| 5 | Other | N/A | 15% |
(Source– Built With)
Website Builder Usage Distribution in Various Countries
- Wix leads the UK market with 49%, followed by Squarespace (24%), GoDaddy (10%), and other smaller builders (17%).
Here is a breakdown of the most used website builders in the UK, reflecting their respective usage percentages:
| Rank | Website Builder | Number of Websites | Market Share (%) |
|---|---|---|---|
| 1 | Wix | 490,697 | 49% |
| 2 | Squarespace | 239,308 | 24% |
| 3 | GoDaddy Website Builder | 100,712 | 10% |
| 4 | Weebly | 29,805 | 0.89% |
| 5 | 1and1 Ionos Website Builder | 27,931 | 0.84% |
(Source– Built With)
- Wix dominates the German market with 21%, followed by CM4All (16%), Jimdo (13%), 1and1 Ionos/Strato (11%), and Squarespace (5%).
Here is a detailed breakdown of the top website builders in Germany and their respective market share:
| Rank | Website Builder | Number of Websites | Market Share (%) |
|---|---|---|---|
| 1 | Wix | 198,183 | 21% |
| 2 | CM4All Website Creator | 155,531 | 16% |
| 3 | Jimdo | 124,598 | 13% |
| 4 | 1and1 Ionos Website Builder | 108,568 | 11% |
| 5 | Strato Sitebuilder | 101,818 | 11% |
(Source– Built With)
- In Russia, Tilda dominates the simple website builder market, with a significant share of 80%, far outpacing other competitors.
Here is a detailed breakdown of the top simple website builders in Russia and their market share:
| Rank | Website Builder | Number of Websites | Market Share (%) |
|---|---|---|---|
| 1 | Tilda | 361,751 | 80% |
| 2 | Flexbe | 33,579 | 7% |
| 3 | Wix | 26,892 | 6% |
| 4 | LP Platform | 9,513 | 0.44% |
| 5 | Artisteer | 5,998 | 0.28% |
(Source– Built With)
- In Canada, Wix leads the simple website builder market with a commanding market share websites of 41%.
Here is a detailed breakdown of the top simple website builders in Canada and their market share:
| Rank | Website Builder | Number of Websites | Market Share Websites(%) |
|---|---|---|---|
| 1 | Wix | 186,407 | 32.4% |
| 2 | Squarespace | 130,988 | 22.77% |
| 3 | GoDaddy Website Builder | 64,730 | 4.22% |
| 4 | Weebly | 26,595 | 4.62% |
| 5 | Yellow Pages Canada | 6,215 | 0.41% |
(Source– Built With)
